(By Liang Yueqin)
First hand property market boomed in June, when about 2,000 transactions made, while there were about 958 cases according to preliminary statistics since this month until 22nd even they continue the promotion in July, with about 1,400 cases made plus with transactions from each project these few days, down 30% than of June, but the whole sales reaction is good.
Small cost property still is popular.
Taking the advantage of hot sales of small cost property, Park Summit in Mong Kok which mostly supplies open style and small units relaunched 100 units with price cut of 10%, and 95% had sold on the first day, then all sold out in second day. Cheung Kong put on sale first batch with additional launched properties in total of 492 units from Lanshan 1 in Tai Po at price lower 30% than of the same district, sale of which is ideal, and its Hong Kong smallest open style unit in 177 sq ft becomes market focus. In first batch, the discounted lowest price of open style units in 194 sq ft is HKD 1.65 million; Developer launches combination sales of three rooms unit plus with open style unit, buyer of these three rooms unit will enjoy privileged subscription right to purchase open style unit, and the discounted lowest sq ft price of three rooms unit is HKD 6,000, which is attractive.
The sales of luxury property also good. The most impressive transaction within this month is the sale of Opus Hong Kong 11th floor in 53 Stubbs Road of Mid-level at night of June 30th by Swire Properties, which was bought by Kwan Chi Lam according to market source, and the discounted usable area price was HKD 430 million, with sq ft price at HKD 79,497, up to the fourth peak of floor style units in Hong Kong. The flat is in usable area of 5,409 sq ft, including master suite, 4 suites, living room, dinning room, kitchen, and home office.
Luxury property transaction is ideal.
The sales of Opus Hong Kong at high price drives up the transactions of other luxury projects. GRAND AUSTIN in Austin Station developed by Wheelock and New World continues putting on sale feature units in July, and most were sold, with sq ft price up above HKD 55,000, the latest peak of this project, as for four feature units which were put on sale together, they are room B in 32nd floor of block 1 (2,264 sq ft), room B in 33rd and 35th floor (2,712 sq ft), room C in 33rd and 35th floor (2,256 sq ft), and room B in 36th floor of block 2 with platform and swimming pool (2,759), which were sold at HKD 463 million, up 10% than guide price of HKD 420 million, and the sq ft price also up to HKD 46,342 base on the total usable area of 9,991 sq ft.
There will be also large projects getting into the market next month, and the three residential new projects are LOHAS Park Hemera in Tsueng Kwan, The Wings IIIA, and Double Cove 3 in Ma On Shan, supplying totally 3,700 units. The industry believed, since there will be many supply in the district where these projects located, so developers will still use conservative pricing policy.
Besides, single building project in each district also get into the competition, including One South Lane in Kennedy Town, Le Riviera in Shau Kei Wan, 8 LaSalle in Ho Man Tin and so on, each of which supplies less than 100 units and will be put on sale next month.