（By Liang Yueqin）
New project continues giving tax privilege as gift to attract customers. New World's EIGHT SOUTH LANE in Sai Wan announced to launch first 30 units in one room layout last night at average usable area sq ft price of HKD 23,802, which is HKD 19,636 after total discount of 17.5%, lower 15% than the sq ft price of Sun Hung Kai's Imperial Kennedy in same district, and the lowest price is HKD 6 million for unit in usable area of 323 sq ft. While the trading usable area sq ft prices in nearby The Belcher's were from HKD 16,687 to HKD 20,498 since September.
Lower 15% than Imperial Kennedy's.
According to the price list, these units are located from building 2-19 in usable areas from 315 sq ft to 323 sq ft, with discounted sale prices between HKD 6 million and HKD 6.4 million. New World CLUB members enjoy extra single use 3% discount for specified properties; Customers gain 7% discount for 180 days cash payment, 5% discount for 270 days payment, and 3% discount for 360 days payment. And for buyers who sign temporary contract on or before December 31st, there is privilege of 100% ad valorem stamp duty allowance which amount to 7.5% of the property price. Customers also earn cash coupon from K11 Art Mall at HKD 5,000 and HKD 10,000 cash coupon from K11 Design Store.
Yang Wen, the sale and market director of New World, expressed the prices of the first batch refer to the prices of projects from same district, and the sample flats in Prosperity Tower Hong Kong Central District will be opened to public today. He believed, the market is good recently with selling of THE AUSTIN and even new projects from Hong Kong Island is hot, while EIGHT SOUTH LANE near to MRT University of Hong Kong Station supplying 95 units of which 19 among are open style in usable areas from 285 sq ft to 306 sq ft and 76 among are one room units in usable areas from 304 sq ft to 323 sq ft, and there are shops in first floor and club in 25th floor. The project is estimated being occupied on June 30th 2015.
The Avenue collected 2000 applications in the second round.
Yang Wen added, their property sale income this year was up to HKD 13.8 billion, up to the peak in history. As for the same series The Woodsville in Yuen Long additional launched 24 units at original price yesterday, source told 9 units were sold.
The Avenue in Wan Chai cooperated developed by Sino, Hopewell and URA had collected about 2,000 applications for the second batch of 220 units until this 3:00 pm when it closed, up 8.1 times than quota, and it is known that about 20% among are from new customers which are about 400 cases, while others are source from last batch.
About other new projects, Hang Lung Properties additional launched 183 units of The Long Beach in Tai Kok Tsui at sq ft prices from HKD 16,510 to HKD 42,394, with sale prices from HKD 5.8334 million to HKD 9.394 million and discounted usable area sq ft prices from HKD 13,868 to HKD 35,611 under 16% discount for 60 days payment, the 28 units among will be put on sale first next Saturday and the application is from today until 6 pm on December 5th.
In addition, Haoyuan in Sha Tin announced the price list of first 11 units yesterday of which the usable areas are from 744 sq ft to 1,342 sq ft, with prices from HKD 5.171 million to HKD 9.4 million and the sq ft prices are between HKD 6,952 and HKD 7,146. These batch of units will be put on sale by first arrive first served at 9 am last Wednesday.
Compound apartment in Marinella sold at HKD 130 million.
Source told, K.Wah and etc.'s Marinella in Aberdeen sold one compound apartment which is room A in 33rd-35th floor of building 1 at HKD 134.2 million yesterday, with sq ft price at HKD 51,900, while The Cullinan in Kowloon Station also sold one unit at more than HKD 60 million, and Henderson's The Hemispheres in North Point sold the room C and D in 23rd floor by about HKD 12.5 million to a group of mainland customers from South China for investment or self occupation. It is known that, this mainland customer bought the house by his wife's Hong Kong ID and free from BSD. High Park and Billionnaire Royale each sold 1 unit. Swire Properties cut the special cash return for Argenta in No 63 Seymour Road Midlevels West from original allowance in 80% to 44% of BSD, while the privilege not more than 12% of the sale price of the property (exclude parking place) was cut to not more than 6.6%.
