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Outlet以平取勝 迎合消費新需求

Squarefoot Editor  2019-04-20  59 #Tips For Transaction

場(Outlet),雖然貨物大多是過季款式,但因優惠折扣力度大,甚至可低至1折,因此仍吸引不少客戶前往「尋寶」。

Outlet在本港亦非新鮮事物,但因應港珠澳大橋開通初期,內地客在東涌特賣場瘋狂掃貨,部分Outlet貨架甚至被掃空,再令Outlet熱潮炒上。

在本港雖然有不少較大型的Outlet,但位置大多偏遠,如最為人熟悉的東薈城名店倉,由名牌手袋、運動服飾、鐘錶等應有盡有,雖然設於遠離市中心的東涌,但每日經港珠澳大橋來港旅客已絡繹不絕。另外。合和實業旗下九龍灣E-max近年亦轉型發展大型Outlet吸客,並引入多個品牌進駐。

至於其他Outlet,包括位於鴨脷洲的新海怡廣場,並吸引連卡佛等進駐,雖然衣物單價大多在4位數字以上,但仍然吸引不少內地旅客以「一車一車」血拚。至於新開的葵涌佛羅倫斯小鎮,因應位置關係,平日人流則相對疏落,但進駐店舖不時提供折上折優惠吸客。

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