( By Yan Lunle)
Cheap price sales policy of City Point in Tsuen Wan developed by Cheung Kong, Nan Fung and MTR is successful, making it becomes the market focus. Source pointed, the project received nearly 8,000 applications, which is more than 22 times of the quota of 350 units in first batch, freezing HKD 1.2 billion base on HKD 0.15 million for each application. Today, they will discuss the additional launch arrangement with partners, which predicted to be published in this week, and the sales will be on this weekend, disclosed by Zhao Guoxiong, the Executive Director of Cheung Kong.
Additional launched units will be arranged in short term.
Yesterday, journalist went to the site of sample flat in Victoria Mall and saw visitors gathered the whole three layers of the mall. Visitors are more than prediction, and government's release of house changing term in DSD stimulates house changing purchasers' buying attention, so they would discuss with partners about additional launch tomorrow, who may agree since the market reaction is ideal, Zhao Guoxiong expressed.
Asked if they will push up the sales target of 800 units, he expressed, Cheung Kong has sales plan each year, and their another first hand project Lanshan in Tai Po will be put on sale soon, which needs time to prepare, so City Point maintains the sales target of 800 units currently, Half of the applicants are from New Territories, while about 30% are from Kowloon and 20% are from Hong Kong Island district, expressed by Guoziwei, the Investment Director of Cheung Kong.
Zhao Guoxiong added, mainland applicants are less than 100, taking only about 2% of the whole, while foreign applicants using English name are just more than ten, which means up to 95% of the applicants are local Hong Kong citizens.
Sales of First-hand Residential Properties Authority (SRPA) pays attention to the application quantity.
Market source spread the project received nearly 8,000 applications yesterday, which may capable to challenge "The Most Popular Project", so government pays attention to the application and will check if there are fake applications or any agent paying for the customers to apply. Although applications is one index of the sales, but public and potential buyers should understand applications is different from actual purchasing power, Sales of First-hand Residential Properties Authority expressed. The authority will file and follow in if they have reason to believe seller or related people exaggerating application quantity to build market sentiment or making misrepresentation or spreading false or misleading information during the promotion.
According to the Residential Properties (First-hand Sales) Ordinance, anyone who makes misrepresentation or spreads false or misleading information is crime. The authority welcomes medias supplying detail evidence, and emphasized they must follow in.
Agents privately paying for potential buyers to apply in their own will is not regulated by the Ordinance, but this behavior may breaks the code of practice launched by Estate Agents Authority. Real estate agent who is confirmed violating the above regulation may face disciplinary action, or revocation of licence in the most serious.
MacPherson received applications in more than 3 times.
As for MacPherson Residence in Mong Kok developed by Kowloon Development, source pointed the applications are nearly 250 cases, more than 3 times of the quota, and its sales arrangement will be announced in the beginning of this week at the soonest, while the sales will be held within this month. About other first hand projects, there were about 20 transactions registered in the past two days, with The Graces Providence Bay and The Summa respectively sold 3 units, while DIVA sold 2 units. Other first hand projects including The Visionary, The Long Beach, Chatham Gate, Harmony Place, Park Signature, South Crest, Harbour Pinnacle, Marinella, Ocean On, One Mayfair, Riva, The Avenue and so on each registered 1 transaction.
