(By Liang Yueqin)
Cheung Kong's property sale was less than HKD 5 billion which largely less than anticipation of HKD 30 billion in last year, because of the delay of approval. However, Cheung Kong had received 3 cases of sale approval in recent months. Zhao Guoxiong, the Executive Director of Cheung Kong, expressed yesterday they believed the sale will be better this year and their target in Hong Kong is 3,000 units at sale amount of HKD 30 billion; While the target in mainland is estimated to be 1,400 units in value of HKD 10 billion. He emphasized, the gap of last year's sale to expectation will not bring much pressure to the sale in this year, and they also have no intention to put on sale their commercial projects currently.
Zhao Guoxiong expressed, the first project after Chinese New Year will be "Feng Hui" in Lai Chi Kok Road of Cheung Sha Wan cooperated with URA (Urban Renewal Authority), which has 3 buildings supplying 402 units in layout of mostly 1 room to 3 rooms, and they planed to put on sale it in this quarter. As for Lanshan 1 in Tai Po which also gained sale approval, it supplies 1,071 units with 75% among are 3 rooms units and 25% among are 2 rooms units, and its sale target this year is 500 units; LOHAS Park 3 in Tsueng Kwan supplying 1,648 units also received the pre-sale approval, of which the sale target this year is 800 units, and they planed to put on sale the other units in first half year of next year.
The first project Feng Hui in Cheung Sha Wan has 402 units.
About City Point in Tsuen Wan West Station which has not received the pre-sale approval, Liu Qiwen, the Investment Director of Cheung Kong, expressed this project has 7 buildings supplying 1,717 units, with 30% among are 2 rooms units, 50% among are 3 rooms units and 20% among are 4 rooms units and feature units, and their target this year is putting on sale 800 units, while the other units will be launched next year according to the market situation.
Cao Jiaoming, the Sale Manager of Cheung Kong, expressed DIVA in North Point immediately gained more than 200 inquires after they launched the new payment term of 270 days cash payment.
Mainland sale target is HKD 10 billion.
Zhao Guoxiong said, their sale target in mainland will up to HKD 10 billion involving more than 1,000 units this year if they successfully gained the pre-sale approval. Guo Ziwei, the Investment Director of Cheung Kong, expressed they will launch the last phase of garden mansions from La Grande Ville in Beijing, which has totally 600 garden mansions, about 300 units among is this year's sale target, and it is predicted the price will be higher than last year's. As for the new phase of Lake Como in Jiading Shanghai, they will put on sale about 400 floor style units and about 300 garden mansions this year, and it is estimated the sale amount in Beijing and Shanghai will rise more than 10% comparing to HKD 4 billion in last year. Liu Qiwen, the Investment Director of Cheung Kong, expressed Yu Hu Ming Di 2 supplying 154 garden mansions in Guangzhou is applying for approval.
Zhao Guoxiong predicted, the low rate environment will maintain because the new Chairman of the Fed Yellen estimated the interest this year will not have much changes, plus with Hong Kong economic fundamentals remain solid, so Hong Kong property market will trend to stable, while price of some projects may adjusted, but the whole property price will not up and down more than 10%.
He said, neither the property sale nor new projects' pricing this year have pressure, and they will face the sale target of HKD 30 billion in usual mind, while the group is confident of the sale. He believed different developers have different method to lighten citizens' burden, but the assist from each project should according to the exact demand of the local citizens.