Goodbaby International Announces Setup of the Group's Own Direct Distribution Platform in Japan

HONG KONG, March 27, 2018 /PRNewswire/ -- Goodbaby International Holdings Limited ("Goodbaby International" or the "Company") (SEHK stock code: 1086, together with its subsidiaries, the "Group"), a global leading parenting products company, is pleased to announce the setup of the Group's own direct distribution platform in Japan by the formation of an indirect non-wholly owned subsidiary (the "Subsidiary") to distribute primarily Cybex and gb branded juvenile products throughout the Japan market, providing customer services and consumer engagement activities to support rapid growth of the Group's Cybex and gb branded business in the Japan market. The Group, through one of its subsidiaries, holds 80% shares of the Subsidiary.

CEO of Cybex and gb Brand Mr. Johannes Schlamminger said, "We have been developing Cybex brand in the Japan market for years and recorded very good progress. Our intent is to rapidly expand the Cybex and gb branded business by designing, developing, marketing and distributing products specifically for Japanese consumers. We will also provide the necessary customer services and consumer engagement activities to firmly establish Cybex and gb as leading juvenile brands in Japan."

CEO of Goodbaby International Mr. Martin Pos said, "Japan is the second largest and strategic market in Asia. Formation of our own direct distribution platform is a strategic step for the Group to grow its business in Japan market to capture its great potential."

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About Goodbaby International Holdings Limited

Goodbaby International is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children's car safety seats, strollers, apparels and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world with China, US and Germany as its mother markets.

With over 15,000 employees worldwide, Goodbaby International owns seven Research & Development centres globally, located in America, Europe and Asia and manages sales, marketing and distribution offices in 11 countries. It operates its own omni retail channel in China including its own online retail stores and more than 1,000 self-managed offline retail stores.