SHENZHEN, China, Feb. 2, 2016 /PRNewswire/ — The highly competitive iF Design Awards 2016 have been conferred to three products from TCL Home Appliance Industry Group, namely TCL Air Healthy 460 fridge, TCL Big-Eye Crystal 2.0 washing machine and TCL Arc Blue washing machine, for their aesthetic user-centric designs combined with the latest smart functionalities. The iF Design Award has been recognized by the world as a label of design excellence, the “Design Oscar”, for over 60 years. The three products of TCL were selected out of 5,000 candidates this year, by iF Industrie Forum Design, the oldest industrial design organization in Germany.
“For years, TCL’s fridge and washing machine businesses have been adhering to a product philosophy to provide users a healthy environment”, Chen Weidong, CEO of TCL Home Appliance Industry Group, said during an interview. “We remain committed to designing concise and unique products with innovative production processes, integrating aesthetics designs with user-oriented practicalities.”
TCL has formed an in-depth partnership with a world-class design team, the Germany-based designaffairs, to design its refrigerators and washing machines. The German design team works in tandem with TCL in their jointly-established research and design center, to ensure the creation of TCL refrigerators and washing machines are in compliance with Germany’s highest standards. The collaboration, coupled with the accurate product positioning and strict quality control, have laid the groundwork for TCL’s iF winning refrigerators and washing machines.
Headquartered in China, TCL Home Appliance Industry Group, has been the first refrigerator and washing machine Chinese brand to win three awards in one year’s competition, setting a new record across the Chinese industry. As a part of the world’s leading consumer electronics manufacturer TCL Corporation, TCL Home Appliance Industry Group has grown into China’s most promising major home appliances manufacturers and is now looking beyond its borders by virtue of its international award winning products.
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