Create Integrated Service Platform for Customer Value Realization

HONG KONG, Nov. 25, 2015 /PRNewswire/ — Joy City Property Limited ("Joy City" or the "Company", HKEx Code: 0207), is pleased to announce that "Maximizing Customer Value Summit  Thanksgiving Reception for Customers 2015" was held in Beijing on 19 November. Mr. Zhou Zheng, Vice President of COFCO and Chairman of Joy City Property Limited, together with Mr. Han Shi, Executive Director and General Manager of Joy City Property Limited, led Joy City’s core management team to have in-depth discussion on "Maximizing Customer Value under the Trend of Integrating Commerce and Internet" with more than 300 guests, including management from strategic partnership brands such as Apple, Zara, Gap, H&M, Haagen-Dazs, Starbucks, Waipojia, Yunhaiyao, Fengguo as well as Internet enterprise representatives from Baidu, Nuomi, DIDI Taxi, Weipiao, Qyer, Geekpark and Modernsky.

At the meeting, three business leaders including Mr. Liang Jun, Deputy General Manager of Baidu Nuomi, Mr. Zhang Peng, Founder of Geekpark, and Zhao Wei, Development Director in Greater China of Inditex, representing e-commerce, pioneering enterprises and Web-hitting retail brands respectively, shared their insights. Meanwhile, Mr. Wu Guo Ping, Founder of Waipojia, Mr. Wang San Shi, Founder of Fengguo, Mr. Shen Li Hui, Founder of Mordensky, Mr. Leo, Brand Founder of OCE Nordic Living Store, Mr. Wang Xiao Long, Managing Director of Hony Capital, together with COFCO Group management team conducted a leaders’ discussion under the theme of "business unbounded, value symbiosis".

Mr. Han Shi, Executive Director and General Manager of Joy City Property Limited, commented, "Currently there are six Joy Cities in China, with annual passenger flow reaching 100 million and there are more than 1 million loyal members as well as 1.5 million Joy City APP users. With the help of the membership system, Joy City will create an open online service platform integrated with the Internet, which will be based on functions of mall facilities and local life services. It will match with offline physical space to form an open O2O integrated service platform and fully release channel economic value of the platform leveraging a huge customer base."

Mr. Zhou Zheng, Vice President of COFCO and Chairman of Joy City Property Limited, said, "The current development of the service and consumer industries hastens physical business industry upgrade and the future market requires higher professional needs for business plans and operations, while creating new products in line with the Internet era has become Joy City’s exploration and practical focus in the future. Joy City will strengthen its products by differentiation, enhancing quality and innovation, as well as the realization of cultural awareness for customers to create signature products."

About Joy City Property Ltd

Joy City Property is a commercial property listing company under COFCO Corporation, business of which covering commercial property, residential property, hotel, tourism property and regional comprehensive development. With the enterprise commission of "providing premium landscaping living environment and high quality service, leading a modern and fashion life style, and gradually became a brand property leader with sustainable development capability in China", the Company successfully built an urban complex under the brand of Joy City with the principle concept of " juvenility, fashion, modern and taste", and developed various products, including the top-level scenery series integrated with excellent natural resources and buildings, international living community series gathering international life styles and Chinese spirit, urban boutique resident series facing to city elites, top-level high-end hotels with international influence, such as MGM Grand Sanya, Regis Sanya, Waldorf Astoria Beijing, Beijing W Hotel, and the National Tourist Holiday Resort in Yalong gulf, Sanya with the reputation of "Oriental Hawaii", which formed a gorgeous property territory with rich formats, perfected product categories and balanced capital structure.

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