DKSH, the leading Market Expansion Services provider with a focus on Asia, wins no less than six accolades at Superbrands Awards from PARKnSHOP, one of the leading supermarket chains in Hong Kong.
HONG KONG, July 5, 2017 /PRNewswire/ — DKSH’s Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods, has won six awards in the latest PARKnSHOP Superbrands Awards including four awards for PepsiCo, one award for Lindt and one for KraftHeinz.
Marketed by DKSH Hong Kong, PepsiCo’s Quaker won the "Superior Brand Award" in the breakfast cereal category, underlining its top sales performance. The brand also received two distinctions awarded by the public, namely the "Excellence Supermarket Brand" and the "Superb Family Brand." These awards are reinforcing the popularity of Quaker in the local market. Lays, another brand by PepsiCo, won the "Superior Brand Award" in the snack category for the second year in a row.
Swiss chocolate brand Lindt, marketed by DKSH, has once again received the "Superior Brand Award" in the chocolate category. Lindt belongs to the top three best-selling chocolate brands in PARKnSHOP.
Kraft Heinz has won the "Superior Brand Award" in the cheese category. Both Kraft Singles Processed Cheese and Kraft 100% Grated Parmesan Cheese received the award in the second consecutive year.
Since the establishment of PARKnSHOP in 1973, it has established itself as one of the leading supermarket chains in Hong Kong. It operates more than 220 outlets in Hong Kong and Macau and has recently organized its annual PARKnSHOP Superbrands Award to honor the significant achievement of its partners.
"Hats off to the DKSH team in Hong Kong. These awards are a strong recognition for our professionalism and expertise in marketing and sales. The award presented by a key local retailer in Hong Kong supports our goodwill, reinforcing the competitiveness and marketability of our strong capabilities in the FMCG area," said Clarence Chung, Vice President, FMCG, Business Unit Consumer Goods, DKSH Hong Kong.
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 780 business locations in 36 countries – 750 of them in Asia – and 30,320 specialized staff, DKSH generated net sales of CHF 10.5 billion in 2016. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 720 business locations in 20 countries and around 16,370 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.8 billion in 2016.