New World Development Company Limited today held “Picnic in Aurora Dreams”, a unique, interactive event to introduce its new brand personality – The Artisanal Movement. Featuring live ukulele band music and interactive sessions with noted Beijing-based artist Zhao Yao and other local talented artisans, the event evoked the spirit of imagination, bespoke craftsmanship, heritage and contemporary aesthetics.

Founded by Adrian Cheng, Executive Vice-chairman and Joint General Manager of New World Development Company Limited, The Artisanal Movement will be infused across the Group’s future development. The Movement is about expanding one’s imagination through bespoke craftsmanship, creating innovative and exceptional lifestyle experiences that escalate modern living standards to the realm of heritage. Set against a backdrop of a rooftop, “Picnic in Aurora Dreams” created an oasis for residents in urban Hong Kong. Carefully curated living spaces that perfect this concept will be the core element of several Group projects in the pipeline.

Adrian Cheng said, “Through the Artisanal Movement, we offer customers a bespoke experience inspired by local artisan skills, traditional culture and fine materials. Embracing artisanal craftsmanship, this bespoke living environment stimulates their imagination and enthusiasm to fulfill their dreams. This represents our dedication to create a contemporary living culture for generations to come.”

New World Development Company Limited

Founded in 1970, New World Development Company Limited was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A diversified holding company with a focus on property development, New World Group’s core business areas include property development, infrastructure and service, department stores and hotels. As at 31 December 2014, the total asset value of the Group amounted to HK$378.5 billion.

As at 30 June 2014, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).