On average, design trends tend to reappear every 20 to 30 years—some call it a form of ‘fashion déjà vu’. Designers will often revisit collections to seek inspiration for new ideas that can ignite future market trends and are combined with current industry trends to create an updated version of old styles.
So why do trends return? Some people believe ‘old styles reinvented’ creates a feeling of nostalgia and connection to our past; some trends have a short life expectancy in the market due to a cyclical evolution of the movement and audiences’ critical receptions. In reality, trends move through a cycle.
Introduction: A trend is usually introduced by a brand and the designer creates avsignificant impact
Rise: The trend is accepted into the market
Peak: This occurs when the trend has peaked in popularity
Decline: The market is saturated and starts to look ahead to the next trend
Outdated: The market no longer has an appetite for this trend
In fashion, we tend to see these phases move at a much faster pace, but in interior design, these phases tend to transcend time. We are beginning to see the influence of trends from the 1990’s across fashion, interiors and consumer products. We have moved through the influence of the late 80s with the rebirth of the Memphis movement, which resembled striking geometric figures, interior spaces created with bold colours and a total departure from the constraints of minimalistic design. Similarly, the aesthetics, materials, colours and shapes of the 90s are now making their way back into the design of interiors and fashion. The current consumer generation has a precise age, monetary income and greater interest in finding these items aesthetically pleasing, providing a feeling of nostalgia from a past decade.
As we approach 2019, we will experience more of these trends reappearing. Here are some predictions for the future of design:
Metateens and techni-colour scheme palettes. The 90s colour palette will make a comeback with vibrant, deep colour tones, utilising colours like red and purple.
In the 90s, the industrial trend gained a lot of popularity. Expect to see more raw materials like brass, iron, copper and wood.
Patterns and shapes
Geometric shapes and floral patterns will return in vivacious wallpaper colours.
The traditional 90s furniture incorporates the classic Victorian style. This look will include more edgy, bulky, sculptural and colourful furniture. Celebrating 75 years in the industry, IKEA has adopted the trend, revealing this year’s furniture designs with a 90s look but only for a limited period of time.