Attention old Hollywood movie buffs. There’s a new boutique hotel in Hong Kong and if you live and breathe Second World War era silver screen glamour, this is the place for you. Developer Hip Shing Hong continued its march towards becoming the city’s most creative operator when it unveiled its new Madera Hollywood in the spring. In Madera’s words combining “old world charm with modern luxury,” the Hollywood Road property (which also offers monthly stay terms) certainly stands out, something to be applauded in safe Hong Kong.

Tinsel Town

Madera describes the interiors of the new property as Hollywood Regency, defined by vintage accents, lush décor, neoclassical furnishings and period-specific tones and patterns. The throwback interiors are complemented by modern amenities and facilities to go with some of Central’s best views.

“The opening of Madera Hollywood marks Madera’s second hotel in Hong Kong, and it is another significant step for the brand,” said Hip Shing Hong Managing Director David Fong. “I hope this hotel elevates the local boutique hospitality benchmark with its extravagant Hollywood Regency style, personalised service and uncompromising experiences offered.”

Madera Hollywood is hard to miss despite the main entry unassumingly tucked between a hardware dealer and a restaurant. The outside of the repurposed tower is adorned with an 11-metre tall mural by artist Rob Sketcherman, featuring Hollywood legends Marilyn Monroe, Frank Sinatra, Charlie Chaplin and Audrey Hepburn and is reminiscent of Wong Chuk Hang’s Factory Building for its eye-catching façade.

Though the standard suites also boast bright, unconventional colours, contemporary flooring, spacious open plans and carefully considered use of space (no awkward corner can’t serve as storage) the specially designed Monroe Suite and Chaplin Suite are the proverbial icing on the cake. Not surprisingly, the Monroe Suite is heavy on pink and relies on sensuality for its design aesthetic. Fabrics and materials are decadent, hues contrast pleasantly, and even the ambient air has a delicate fragrance to it. And though pink dominates, recessed lighting and well placed lamps give the suite a warm, welcoming tone rather than a garish off-putting one.

Conversely, the top floor Chaplin Suite is decked out in traditionally masculine blue (mostly), compete with an cool, icy mood in the spacious bathroom and a vaguely confrontation living area, with an old fashioned, curved sofa. The kitchen features charming accent tiles that break up the neutral shade of the countertops and the bathroom’s delicately art deco tiling is a nice bit of period detailing that’s easily overlooked. One oddity worth noting: Monroe and Chaplin have nearly identical bathrooms, but each takes on a wholly different vibe in each suite. Both of the signature suites are appointed with genuine Monroe and Chaplin memorabilia.

Location, Location

No matter how chic or unique a property is, serviced apartment tenants and hotel guests most often demand convenience and Madera Hollywood certainly has that going for it too, slotting itself perfectly in the serviced sector for moderately priced, well located small units. Situated directly on Hollywood between Peel and Graham Streets and almost directly under the Escalator, Madera Hollywood is easily within a 15 to 20-minute walk of the major office towers of Central and their shopping, the diverse and trendy drinking and dining of SoHo, Lan Kwai Fong and Sheung Wan, some of Hong Kong’s most notable heritage spots (Lin Heung dim sum, Graham Street Market), the revitalised PMQ and the forthcoming Central Police Station project.

Comprising 38 suites sized from approximately 580 to 750 square feet, Madera Hollywood also offers residents and guests a customised in-room scent (upon request), complimentary arrival snacks, broadband WiFi and smart phone and Gilchrist and Soames toiletries. The property’s third-floor on-site lounge, the Hollywood Lounge, is a low-key spot for unwinding after work or before exploring the city, and the 24-hour fitness centre is outfitted with Italian brand Technogym gear for every health and wellness need. Prices begin at approximately $40,000 per month.