Offering Enhanced Household Content Coverage by Extending to Mini Storage

Exclusive Online Plan with Moderate Premium Tailored for Small Units

HONG KONG, May 30, 2019 /PRNewswire/ — Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) announces the launch of its newly upgraded HomeSafe Protection Insurance (“the Plan”), providing comprehensive home protection which covers household contents, for residential flats of different sizes, owner-occupied or rented. Apart from enhance d benefits for existing coverage, a new plan option with moderate premium has been added to suit the needs of families nowadays.  

As the property prices continue to stand high in recent years, more and more small-sized units ranging between 300 to 400 square feet are launched to the market to meet the needs of new families. According to the figures of the Hong Kong Property Review conducted by Rating and Valuation Department, over 16,000 small and medium units were completed in 2017, in which the units with saleable area less than 40 square metre (approximate 430 square feet) accounted for 42%. In this regard, the new HomeSafe Protection Insurance provides four plan levels with different sum insured, including a plan specially designed for the premises with saleable area 350 square feet (gross floor area 500 square feet) or below which is available for customers to enrol online.

Due to the recent trend of micro-flat, many families would consider renting mini storage for placing their household contents which can no longer accommodate in their houses with limited space. In view of this, the enhanced Plan offers extended benefit with cash allowance to be payable if the household contents that stored in a professional storage facility such as mini storage, are damaged due to fire, flood, etc. Besides, in view of the ageing building in Hong Kong, the Plan also extends coverage for building age up to 45 years that aims to cover a wider group of customers.

Mr. Patrick Wan, Managing Director of Blue Cross, said, “We understand that home is one of the most valuable investments for most families. Our upgraded HomeSafe Protection Insurance not only provides comprehensive home protection, but also caters the needs of customers with small units by offering a new plan option, and providing extended coverage to safeguard household contents which are stored in the professional storage facility, giving customers extra peace of mind.”

Besides the coverage for household contents up to HK$1,200,000 and public liability up to HK$10,000,000, the new Plan also provides various extended benefits including Removal of Debris, Interior Alterations or Repairs, Personal Effects (worldwide), and coverage for accidental loss of money or loss resulting from unauthorised use of credit cards, as well as many additional benefits including Alternative Accommodation, Accidental Death and 24-hour Home Assistance Service. All these benefits can help the insured to get prepared for the contingencies. In addition, the Plan offers optional All-risk Coverage for Building and Additional Valuables benefits to cater to the specific needs of the customers.

During the promotional period, upon successful online enrolment, new customers are eligible to receive 20% premium discount and Francfranc HK$50 e-voucher1 as well as 45% premium discount2 on Travel Smart. SmartClub members can also earn 1 SmartPoint for every HK$1 net premium via online enrolment for the redemption of mileage or e-voucher.

HomeSafe Protection Insurance and Travel Smart are provided by Blue Cross (Asia-Pacific) Insurance Limited, an authorised insurer in Hong Kong. For enquiries about the offer3, please call the Blue Cross Sales Hotline on 3608 2930, or visit Blue Cross website at

1. The e-voucher is bound by the terms and conditions issued by the relevant merchant. Customers should direct any queries and/or complaints regarding the product and/or service to the relevant merchant. Blue Cross reserves the right to cancel the offer and/or amend the terms and conditions of the offer at anytime without prior notice.

2. From now until 30 June 2019, upon successful online application for HomeSafe Protection Insurance, customers can enjoy 45% premium discount on Travel Smart once and the privilege should be used on or before 31 December 2019. The 45% premium discount on Travel Smart cannot be used in conjunction with any other discount offers at the same time and it is not applicable to SmartPoints reward.

3. The offer is subject to terms and conditions. For details, please refer to Blue Cross website.


  • This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of the Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a member of The Bank of East Asia Group. With 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers.

In 2018, Blue Cross was assigned a financial strength rating of A (Excellent) and the long-term issuer credit rating of “a” by A.M. Best, a global full-service credit rating firm specialising in the financial service industry. For the latest rating, please access

Related Links :