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Interior Design 設計空間 Tree Of Life 別「樹」一格 Hong Kong’s foremost responsible retailer gets ready for the summer season TREE夏季產品巡禮 Retailing, it seems, is like standing near the buffet at a barbeque. Everyone is looking at the food, but no one wants to be the first to tuck in. That’s kind of the position eco-retailer TREE finds itself in. It was among the first home interiors suppliers to commit fully to the sustainability movement in Hong Kong, and now that they’ve sampled the proverbial table they’re one of many. But that’s a badge of honour. “As Hong Kong’s first eco-chic boutique we are very proud of how TREE has contributed to the growth of the eco-conscious movement in the city,” says Managing Director Kate Babington. “Eco-living by all aspects is becoming more popular. Not only because it’s a current trend, but because there is real concern and understanding that we live in a world that cannot sustain the speed at which civilisation is growing.” Babington chalks up the increased interest in sustainable design to education, which in turn increases demand for responsible consumption. She also believes more and more retailers will heed that demand and that’s a good thing overall — as long as it’s the real deal. TREE has made a name for itself by recycling, upcycling, reclaiming and using FSC-certified woods and forging careful partnerships. But that green label is everywhere these days and though imitation may be the sincerest form of flattery, “We continue to evolve and offer new products on an ongoing basis.” The flagship store is also evolving, and though Babington is tight lipped for the time being, shoppers can expect a revitalised retail space, as well as some, “Exciting new collections coming soon. So keep your eyes peeled for new pieces … over the next few months.” TREE是最早將可持續發展理念引入 本地的環保傢具精品店之一,這類 傢具店現已如雨後春筍般的進駐本 港。對此,TREE行政總監Kate Babington認 為,TREE作為本地首間環保傢具精品店,樂 於看到現時百花齊放的現象,因為有競爭才 有進步。環保是全球關注的切身問題,環保 家居理念愈來愈受歡迎,畢竟地球資源未必 可以應付到世界各地的高速發展。 近年來,可持續發展的傢具設計已漸漸成為 一種風氣,不少人都以減少浪費作為生活指 標。TREE的理念正正與這趨勢不謀而合。品 牌透過循環再造、升級改造及廢物利用三大 原則來製造或選購傢具,選用的木材都經過 國際林業公會(Forest Stewardship Council) 認證。此外,TREE亦會跟志同道合的公司或 機構合作,推廣環保意識。Kate相信不少傢 具品牌己留意到這種大趨勢並加以仿傚。然 而,Kate對TREE仍是充滿信心。我們公司不 斷推陳出新,改良產品之餘,亦會不斷為顧 客帶來新鮮感。雖然Kate未有透露品牌的未 來發展,但相信大家很快便會看到TREE店舖 的全新面貌,以及新系列產品登場。 52 | Text : Elizabeth Kerr | Photo : TREE |


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