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Okay Go

Okay Go

Okay.com aims to take web-based property tools to new heights

Two years in the making and on the verge of relaunching with a new image and property partner, Okay. com may not be the newest player on Hong Kong’s digital property landscape, but it’s shaping up to be the most influential. Purpose-built for the real estate industry, its system was created to streamline the process, empower agents and provide a better consumer experience.

The site was born from managing director Brendan Blumer’s frustrations with looking for a home. Like 80 percent of homebuyers, he started his search online and was baffled to find inaccurate and useless information repeated time and again. “The systems agents were using to power these websites were outdated and inadequate. It made the purchasing process very convoluted,” he says, pointing out what he calls a lack of database integrity. So one-time gaming industry pro Blumer went about building a better property site.

Once his transparent, user-friendly programme was ready, it was time to find a partner that could bring high service standards to the table. “We wanted a start to finish process that people would walk away from and be extremely satisfied,” Blumer explains. Enter Asia Pacific Properties, the firmware to Okay’s software.

Corporate relocations specialists APP boast service standards that have ensured it maintain its market leader status since 1985. It had the listings, but no web presence, making a partnership with Okay ideal. “This wasn’t technology that was put together by somebody coming from just a real estate perspective. It was put together from a technology perspective. That’s very important,” states Joshua Miller, associate director of APP and director for its new Okay.com subsidiary.

Without revealing trade secrets, the chat-enabled Okay.com is a gateway to a team of customer service reps and agents (independent of each other) that transcends the status quo. “It’s not just about building a search engine so agents can have more properties to look at,” Blumer stresses. “It’s about how we can use technology to make the experience better for the consumer and make the job easier, more fun, more efficient and more rewarding for the agent.”

Fun may not be a word quickly associated with property, but that’s Blumer’s non-industry background talking. “You know, games provide so many ideas. They’re literally creating virtual worlds, and so many of the ideas I implemented are straight from videogames,” he admits. Games are giant, responsive databases that work like a community. “Those same principles apply to a system for agents to [work in].”

The bilingual Okay.com is live but will be at 100 percent in a few months time. And yes, the name itself is part of its rebranding. Okay.com may sound glib, like anything with “dotcom” behind it, however, “When you consider that in Cantonese ‘okay’ [nguk kei] means home, that becomes memorable,” Miller remarks. And it’s not easily forgotten anyway. “It is the most used word in the world,” Blumer chips in enthusiastically. “You can Wikipedia that!” Okay, then.