These articles below can also be found in the 1 - 15 Apr 2009 issue of Square Foot magazine:
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Day to day
The downturn may make life dificult at work, but it is making life easier in terms of the range of accommodation options you can ind in the city. Alex Frew McMillan looks into increased lexibility in the serviced-apartment sector
In these uncertain times, it’s difficult to commit to a property purchase. If you don’t know whether your job is going to be there next month or next week, even a year-long lease (with two months of rent down as a deposit) may be a more serious commitment than you’re willing to make. But no one enjoys living out of a suitcase. Hotels are impersonal and impermanent, which can get a bit depressing if you’re living there long term. And they are often expensive, to boot.Serviced apartments look to fill the niche between a hotel and an apartment. They offer a place that you can call home and, to some degree, make your own, without committing yourself to a conventional lease. They have proved popular in Hong Kong both with travelling executives and professionals, and families who are relocating but don’t yet know where they would like to live.
Serviced apartments have traditionally offered monthly rates, with discounts for longer stays of three or six months, or even a year. But what many people don’t know is that serviced apartments can also offer shorter stays and even daily rates if the operator so chooses.An increasing number of serviced-apartment properties are offering these daily rates, thanks to the slumping economy and rising vacancies. The change is happening quietly, and you won’t hear the operators broadcasting the fact, but they are getting more flexible about the length of stay they’re willing to offer.
“It seems the market is quiet compared with before, so some serviced apartments are starting to rent on a daily basis,” confirms Clara Chu, the associate director of residential leasing
at Colliers. “But most of the serviced apartments, even if they do a daily rate, aren’t putting an ad in the paper.”Serviced apartments are only able to offer a daily rate if they are licensed as a guesthouse, a kind of hotel license. So not all of them can do it – if they aren’t officially guesthouses, they can only offer a monthly rate.
The hotel industry is, not surprisingly, keen to make sure serviced apartments do not tread on its turf. But industry insiders say they have been appeased by a tax break of their own that makes them less likely to baulk at daily rates from their serviced-apartment competition.
As of the start of last July, the government waived the Hotel Accommodation Tax, a tax that all hotels had to pay on guest stays. The tax stood at 3 percent on hotel bills but has been slashed to zero by the Inland Revenue Department. That waiver covers both hotels and guesthouses.
Some longer-term tenants got a pleasant surprise as a result. Hotels and guesthouses, including serviced apartments that had been collecting the tax in advance, have had to refund it to tenants who paid in advance.
“One client was renting long term and suddenly the rate went down,” Chu says. “If you had two figures on your bill – the room charge and the tax – then the tax got waived.”
After the waiver of the Hotel Accommodation Tax, more serviced apartments have been starting to offer daily rates. The Hong Kong Hotels Association did not respond to queries about the issue for this story. But serviced-apartment employees say their companies have been keener to offer daily rates now hotels have been appeased by the waiver, and they are confident that the government will not crack down on the practice.
Shama, for instance, has quietly started offering daily rates at some of its serviced-apartment properties. But it declines to say what the rate is, and will only give it to corporate customers.The company, in August, opened its eighth serviced-apartment property in Hong Kong, with Shama Fortress Hill. So it now has properties in the city’s most popular neighbourhoods: Causeway Bay, Central, Mid-Levels, Wanchai and Tsim Sha Tsui. It also has properties in Shanghai and Beijing, bringing its current tally to 10, with plans to build out to 40 properties in Asia in 2010.
The government has not always taken kindly to serviced-apartment properties that offer daily rates. For instance, the Hong Kong Parkview development had been offering a daily rate but the government told them to stop. Hong Kong Parkview’s sales office confirms that they used to offer a daily rate but have now stopped offering anything less than a 28-day stay because of government policy.
The Home Affairs Department says the issue is simply about licensing – if serviced apartments offer accommodation for a minimum period of 28 continuous days or longer, they are exempt from having to get a hotel or guesthouse license. If anyproperty starts offering stays of less than 28 days in a row, they have to get a guesthouse license.
But even the serviced-apartment companies with guesthouse licenses had not always chosen to offer daily rates. If they did offer a shorter stay, it was typically only to their biggest customers or by special arrangement.
“If you were a really big corporate tenant, then in a special case, they would do a daily rate, but for walk-in clients, they would not,” Chu confirms.
In this economic downturn, many serviced-apartment operators are more willing to offer short stays to more people. It may still help to request the rate via your company rather than directly, but you may find the operator is keener to cooperate if you aren’t sure you want to stay for a full month.
“It is not normally actually a daily rate, it is normally a minimum three days,” Chu says.
Walk-ins may be welcome even if they don’t have a big company backing them. For instance, the Central 88 serviced-apartment property at 88 Des Voeux Road Central offers a rate of HK$1,188 per night for a 440 square-foot studio apartment, for a minimum stay of three nights.
At the big new developments, it’s now a common feature to set aside a portion of the building for serviced apartments. The
HarbourView Place, for instance, sits in the same building in West Kowloon as the W Hotel. The whole development, built and managed by Sun Hung Kai Properties, includes the hotel and serviced apartments, as well as the private apartments up or sale in the two towers of the Cullinan.
Hopewell Holdings has also joined the fray, with Hopewell Real Estate Agency unveiling the GardenEast serviced apartments development just opposite the company’s flagship, the Hopewell Centre, in Wanchai.
GardenEast, too, is now open for business, with an initial aunch of 27 apartments ranging from 395 square foot for the smallest studio up to 672 square foot for an executive suite. But Hopewell has chosen not to offer daily rates and said it had agreed terms on 90 percent of the units at prices ranging from HK$17,000 per month up to HK$27,500.
The expanding range of options should mean rates get more attractive for monthly stays. And if you hunt around, those shorter stops are also possible, if you find a serviced apartment that is willing to cooperate.
“If they apply for a hotel guesthouse license they can do it, but it also depends on whether they want to do it or not,” concludes Chu.
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