Here’s you chance to duplicate five-star hotel sleeping in your own bedroom
| Text : Elizabeth Kerr | Photo : www.sleepnaked / www.thinkstockphotos.com |
After you check into a swish hotel, is the first thing you do in your room sit on the bed? Maybe you just smooth a hand over the sheets? No matter how many times you find yourself in a hotel suite, chances are you still marvel at the bed linens and wonder why you can’t find a way to duplicate that ineffable hotel sleep at home. There’s just something about a bed at a five-star hotel that lingers.
Sleep Naked supplies linens and robes to hotels including the W, London’s The Dorchester and The Atlantis in Dubai and recently launched online sales of its product for consumers. The company claims the decision to sell their linens commercially was born simply by demand; a few too many phone calls asking about buying the sheets from a hotel someone stayed in was enough to launch the website in May. They may not be able to boast over 1 billion served, but Sleep Naked has yet to have a product returned.
There’s not a great range of choice available, and what is there is “the best products available at the price [customers] are willing to pay.” That’s not to say there isn’t enough. Hotel linens are specific in feel, colour and style, and Sleep Naked hits the mark on those fronts. Sheets are 400-thread count — anything higher is impractical for home use — and come in plain, corded (a raised strip near the edges) and the familiar, classic hotel white-on-white stripe. Duvets and pillows are available in micro-fibre and natural down, and towels are five-star weighted combed cotton. And yes, you can get a bath sheet clocking in at a luxurious (possibly decadent) 170 by 100 centimetres. Best of all nothing is priced to break the bank; the most expensive item Sleep Naked sells is a US$310 super king-sized goose down duvet.
But there has to be a catch, right? “Better” sheets (meaning 700-thread count) can be picked up at any department store and Sleep Naked’s price points are decidedly mid-range, though more than what you’d pay at Japan Home Centre. “The reason we can keep our prices lower than say, Lane Crawford, is because the bed linen comes direct from our factory. We are using thousands of metres of the highest quality 300- and 400-thread-count [fabric] every month for our hotel clients,” explains Sleep Naked founder and CEO Robin Beaumont. “Because of this we are able to avoid any ‘small quantity surcharges’ that other companies must pay to fabric weavers and finishers.”
Sleep Naked provides a personalisation service that could be perfect for gifts or simply indulging one’s own ego — shirts have monograms, why not sheets? Sleep Naked’s other point of pride is its customisation service for those among us with non-standard size beds. Anyone with a California King will see the value in finding any sheets to fit. Regular deliveries on orders in Hong Kong can be made within a week, usually 3 to 5 days, and special orders in 10.
Are these better linens than what you can buy commercially? Is the fabulousness of the hotel bed sheet all in our minds? Beaumont firmly believes Sleep Naked is a superior product and chalks it up to the company’s primary buyers’ demands. “Working with hotels is much less forgiving than if you are only working within the retail sector. When you supply hotels there are purchasing directors, managers and head housekeepers who expect five-star quality,” which includes that “ice white” finish you can never seem to buy at Bath & Bedtime. Top it off with stitching and finish built to withstand the rigours of industrial strength laundering and you’ve got a pretty respectable product. Just think. At least now you may not feel compelled to raid the housekeeping cart.
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