Aup

Version 1: Effective October 2007

1. INTRODUCTION

1.1. This Acceptable Use Policy is applicable to your use of the squarefoot.com.hk Admin System to upload property listings for display on the squarefoot.com.hk internet web site ("the Service").

1.2. This Acceptable Use Policy forms part of your agreement with us for the Service.

1.3. We may change this Acceptable Use Policy as set out in the Terms and Conditions for the Service.

2. YOUR OBLIGATIONS

2.1. You must abide by the provisions of this Acceptable Use Policy.

2.2. You must only use the Service for the purposes for which it was designed and offered and not for any other purpose including any purpose stated in this Acceptable Use Policy as being not acceptable.

2.3. You must use the Service in a responsible manner, taking into account the effects your use of the Service may have on other users of the Service and the web site.

3. ACCEPTABLE USE

3.1. It is acceptable to use the Service for the bona fide listing of real property for sale or lease, on behalf of the person entitled to offer the property for sale or lease and in accordance with the terms of this Acceptable Use Policy

4. WHAT IS NOT ACCEPTABLE USE?

4.1. It is not acceptable use of the Service to engage in any of the following practices, or to allow anyone else to engage in the following practices, in using the Service:

Listings other than real estate
4.1.1. Listing anything other than real property for sale or lease. For example: cars, are not acceptable listings on the web site.

Advertising your business
4.1.2. Using the service to advertise your business rather than real property for sale or lease. Each listing uploaded by you must be a bona fide listing of real property for sale or lease. For example: using the service to advertise your business or its services as a property listing is not acceptable.

Misuse of fields
4.1.3. Placing irrelevant information in an information, description or picture field. You must only use the information, description or picture fields for inserting information that is intended for those fields. For example, inserting the name of your business or agency in the description header is not acceptable. Inserting a business or agency logo as a picture in a property listing is also not acceptable.

Wrong Photos or pictures
4.1.4. Displaying a photograph, drawing or other image that is not a photograph, drawing or image of the property being offered for sale or lease. Displaying photos of properties other than the property for sale or lease is not acceptable. For example: 'Too Early for Picture' or images of cartoon houses are also not acceptable.

False street and place names
4.1.5. Using street names, or location names that are inaccurate or not officially recognised by the Hong Kong Government. For example: stating that a property is within a neighbouring district  or using a district or area name that is not recognised by the Hong Kong Government is not acceptable.

Duplicate listing of properties
4.1.6. Creating more than one listing for the same property is not an acceptable use of the Service (for example: listing a single property more than once, but with different prices). A genuine listing of multiple units at the same address is not considered a duplicate listing of properties.

Refreshing listings
4.1.7. Removing and then re-listing the same property in order for the listing to appear as a new listing is not an acceptable use of the Service.

4.1.8. Using the same titles, images or descriptions for these listings is not acceptable. Using a showroom or generic photo without reference in the listing to the fact that the image is not that of the property advertised is not acceptable.

Animated logos and large files
4.1.9. Submitting animated "gif" files through the Service for display as a logo on the web site. For example: submitting an animated logo for display is not acceptable. You also must ensure that the graphic file submitted by you for your logo is no larger than 4k in memory size.

Listing without authority
4.1.10. Listing property that you have not been authorised to market for sale or lease. This means that you should not list a property using the Service until you have an authority signed by the owner or vendor.

Impersonating other persons
4.1.11. Using the Service in way that is impersonating another person or persons is not acceptable.

Reselling the Service or its contents
4.1.12. Reselling the Service or its contents to any other person is not acceptable.

Allowing others to use the Service
4.1.13. Using the Service to advertise properties for sale or lease for a Real Estate Office that is not subscribed to the Service. Each Real Estate Agency's physical office location must be subscribed to the Service in order to upload property listings. Each property uploaded to the site must be uploaded using the subscription applicable to the office which has the vendor or landlord authority.

Listings where you are not licensed
4.1.14. Using the Service to advertise properties for sale or lease in a region or country in which you do not hold a current real estate agent's licence.

References to third parties
4.1.15. Publishing advertisements with the Service that contain a reference to a third party (for example, the Vendor). Advertisements must only refer a viewer to the Real Estate Office of a licensed real estate agent that is a subscriber to the web site.

Misleading or deceptive conduct
4.1.16. Using the Service in a way that does or is likely to mislead and deceive the public users of the web site is not acceptable. This is the case regardless of what content is considered misleading or deceptive.

Other inappropriate content
4.1.18. Using the Service for any unlawful, illegal, malicious or improper purpose is not acceptable. For example: it is not acceptable to, in your use of the Service, display material that:

4.1.18.1. may defame or discredit another person or business;

4.1.18.2. may disclose private, personal or confidential information;

4.1.18.3. might be considered obscene, offensive, menacing or abusive;

4.1.18.4. might infringe the intellectual property rights of others;

4.1.18.5. may violate any law, regulation, standard, content requirements or code promulgated by any relevant authority or industry body.

5. BREACHING THIS POLICY

5.1. If you use the Service in way that breaches this Acceptable Use Policy, you are in breach of your agreement with us for your use of the Service.

5.2. Breaching this Acceptable Use Policy may result in us taking action to remedy the breach. This might include: suspending your subscription; deleting a specific listing or any other action that we are permitted to take under our agreement with you and according to law.